Take Roots Consulting knows that
communication is the root of all relationships.
We are committed to the delivery of solid, creative communication strategies that drive organizational engagement and achieve corporate objectives.
This clarity of vision and singularity of purpose can be found in all we do. As a result, our work is infused with passion, uniting people along the way.
Our Latest Blog
It’s that time of year again! The kids are out of school, the days are longer, and the weather is warmer. It’s hard to believe that Canada 150 is a few days away—the amount of work that has gone into the celebration is mind boggling. Not just from Canada itself, but...read more
Bell Let’s Talk: An Inspiring Lesson About Mental Health
Whether or not you realize it, someone you know or work with is likely suffering from a mental illness. Let’s Talk states that one in five Canadians will suffer from mental illness at some point in their lifetime. While the conversation is increasing and, in-turn, the stigma decreasing, there are still so many people out there who are suffering in silence. …[continue reading]
Meet Our Team
Ashley’s career in communications and PR began in late 2012 and, since then, she has worked with some of Canada’s largest companies. With a focus on writing, social media, and online expertise, she provides clients with a unique and creative perspective.
She has a knack for elevating various types of communications writing with her natural storytelling ability and authentic tone. Whether it’s creating original social media content, writing news releases, or managing websites (CMS), Ashley’s previous experience with leading national companies has proven to be invaluable.
Born in North Bay, ON, Ashley spent much of her adolescence in the Toronto area, where she still resides. She writes, records and performs music, and remains active in various sports during her spare time.
When you first meet Stephanie, it’s no surprise that she was drawn to a career in communications; she’s a charismatic conversationalist, energetic spirit and has a palpable passion for whatever she chooses to dive into. While she has called Edmonton home for more than 20 years now, she is a proud native of Cape Breton, and credits her east coast roots with shaping her into who she is today.
Throughout the past almost 20 years, her tenacity has allowed her career to blossom from communications newbie to experienced entrepreneur. Whether it’s strategic communications counsel, corporate reputation management, public affairs or media relations strategy, Stephanie has seen it all. She’s worked within the Hospitality, Life Sciences and Consumer Packaged Goods (CPG) sectors for both public and private companies.
Her diverse background, mixed with her creativity and passion, provide clients with the insight needed to effectively tackle project objectives.
Stephanie’s zeal is not exclusive to communications – health & fitness, culinary adventures, and travel are all near-and-dear to her heart. She relishes any opportunity to volunteer in her community and actively seeks out opportunities to bring awareness to local initiatives.
Consumer Packaged Goods
Take Roots offers workshops on a variety of topics pertinent to all things communications. Below, you’ll find samples of workshops currently being offered. Additionally, all workshops can be customized to deliver specific client objectives.
Want to talk to Take Roots about customizing a workshop for you? Contact us now for a complimentary 30 minute consultation!
Communications 101: Traditional Communications Strategies & Best Practices
In this workshop, you’ll learn the tried and tested strategies that are the foundation of any successful communications plan. Whether communicating with customers or your own employees, there are several best practices you can apply to help you become a more effective communicator. From developing key messages to understanding the importance of tone, you’ll gain a greater perspective for the philosophy behind communications upon completing this workshop.
Crisis Response Manuals 101: Are You Ready for a Crisis?
At the drop of a hat, and without warning, your company could be swept into a less-than-favourable situation that requires swift action to minimize damage to its reputation. These emergencies can affect small businesses, not-for-profits and large corporations—there are no exceptions. Although these problems can happen suddenly, there are still steps we can take to ensure we are as prepared as possible. For example, a crisis response manual serves as an important blueprint to navigating the aftermath of any sticky situation. During this workshop, participants will gain a greater understanding of how to best prepare for, and navigate, crises that may suddenly arise.
What Does It Mean to be a Brand Ambassador?
Whether you’re an entrepreneur or part of a growing organization, representing your brand shouldn’t just take place Monday-Friday, 9 to 5. The fact is, no matter where you are, you should always actively promote and share information about your company. Although this can seem daunting, if properly executed, it’s an excellent opportunity to propel your brand, and career, to the next level. After all, the better your company does, the better you do.
So, what is a brand ambassador and what does this responsibility entail? This workshop provides valuable tips, tools and tactics to help you become an effective and confident brand ambassador.
How to Develop Effective Key Messages for Your Audience
Knowing how to properly speak to your audience is as important as knowing your audience. What should you focus on? How do you clearly convey your message? How should you deliver your message? In this workshop, you’ll learn the answers to these important questions and walk away with a greater understanding for the opportunities that can arise when you take time to develop key messages.
Community Fundraising: Cultivating Relationships and Building Trust
Often times, community fundraising is the difference between a successful campaign and one that falters. But how does one ensure their fundraising campaign isn’t a bust? For one, it’s essential to have a clear and concise message in order to properly convey your goals and intentions. Understanding what communication vehicles are available to you to share your message is just as important as crafting the message. In this workshop, among other things, you’ll learn why cultivating relationships, providing frequent communications updates and building trust with potential donors is imperative to the success of your fundraising campaign.
Developing a Communications Plan For Your Company
Take a look at any successful company and, chances are, their accomplishments aren’t an accident. In this workshop, you’ll learn how to develop and execute an effective communications plan for your company. From determining your end goal to understanding who your audience is, a successful communications plan should be carefully considered and well thought-out. You’ll take part in activities throughout the workshop in order to gain hands on experience with the development process.
What clients are saying about Take Roots
Stephanie is more than a bundle of excitement and positive energy! She comes well-prepared with facts and the latest research on the rapidly growing and evolving world of social media.
She makes even the uninitiated feel confident with using these valuable tools to expand their business reach. Our workshop participants got much more than they expected.Denise Currie
“Not only is Stephanie’s work of exceptional value, but she was able to learn MTI’s business very quickly. Her responsive nature, unique depth of industry knowledge and solid communications skills allowed MTI to expand its reach, increase product awareness and maximize media attention on a significant corporate milestone.
Stephanie has always kept our best interests in mind while providing quality counsel. I highly recommend her.”David Chang, PH.D.
“We had an idea but when it came down to orchestrating a plan to move forward with our fundraising campaign Stephanie walked us through step by step to maximize the potential of this venture. Stephanie’s out-of-the-box methods and practical applications certainly gave us confidence and ultimately led us to exceeding our fundraising target.”Dave Proctor
“Stephanie is a very professional individual with a vast experience in communications, both internally and externally to an organization. She has a very analytical approach and is able to be proactive. She is able to handle delicate situations with the composure that is required. When the situation allows, Stephanie is able to add the creative flair that gains the attention and interest of the audience. She can think outside of the box and is always full of ideas. She has shown that she can use her skills in a variety of businesses so is very versatile. Stephanie’s fantastic personality and great work ethic make her an asset to any organization in any space.”Launa Aspeslet, Ph.D.
“We deal with a large number of corporate communications people in our work. I have never worked with a better prepared and on-target corporate person than Stephanie in a crisis situation. Our firm was very impressed with her abilities.”J. Vander Stoep
Stephanie navigated Irvine & Associates into the world of social media. As an expert in the field, she was able to set up our company and employees with all of the tools necessary to successfully establish and strategically manage our on-line presence in the often confusing and overwhelming world of social media. She also took the help and assisted us by managing several PR events to mark the launch of a new book in the marketplace. Stephanie’s energy, passion, and positive attitude is contagious and she applies it to every task she undertakes.David Irvine
“Over the last three years, I have had the honour of working with and observing Stephanie’s passion, integrity and leadership in the field of communications and public relations. Her ability to excite, motivate and encourage her colleagues, peers and managers earned her loyalty, credibility and respect. Stephanie’s knowledge of her discipline is expert, which coupled with an ability to learn and understand the needs of the business enable her to effectively and professionally lead a company in public relations and communications both during program build and in times of crisis. ”Julie Powel
“Stephanie’s workshop on becoming a brand ambassador was practical, rich in content and fun. She has a very lively presentation style and the group seemed to really be engaged with the topic.
At the end, we all understood the importance of being able to talk about your organization in a simple and clear way and how that can support fundraising.”Terry Jorden
“During the time that I worked with Stephanie, she attacked every challenge that was thrown at her, and there were lots! Stephanie is upbeat, positive, solutions driven, met her deadlines consistently and was a sheer pleasure to work with. The energy she possesses is very contagious. Stephanie gives 110% in both her work life and her personal life. Charity organizations are fortunate to have her involved.”Suzanne Young, BBA, CGA
“Stephanie’s analysis of areas for improvement for communications and fundraising was very beneficial and she is able to share her knowledge in an engaging way. This has been a huge success in terms of staff involvement, team building and staff beginning to understand their role as brand ambassadors. Stephanie has been influential in the background, coaching and cheering us on. Due to Stephanie’s guiding hand, we have come a long way toward our strategic goals of improved communications and fund development.”Margaret Golberg